With the restrictions on mobile advertising identifiers such as Apple IDFA (Identifier for Advertisers), app publishers and advertisers will look to move towards alternate IDs that are opt-in based, privacy compliant and can provide some amount of control back to the users. The rise of alternative ID providers has resulted in an ID ecosystem that is highly fragmented. In order to provide advertisers with an addressable audience scale, publishers will have to integrate with multiple identity vendors, which presents several operational challenges.

UnifID is an industry-first identity management solution designed for app developers to simplify their addressability journey by integrating with multiple ID vendors in just a few clicks.

The offering allows publishers to seamlessly implement and manage multiple identity solutions, whiletransferring corresponding the alternative identifiers to advertisers looking to enhance their targeting capabilities. In a nutshell, UnifID is a one-stop-solution for in-app identity.